National Science Foundation Initiative

BuiltByBiowa

Green light bulb with a plant inside, symbolizing eco-friendly or renewable energy.

During the Spring 2025 semester, I led the development of BuiltByBiowa:

A NSF–funded brand created to inspire young adults to pursue careers in biomanufacturing. As the social media team lead, I guided the creative direction, brand identity, and content strategy from concept to final client presentation.

Pitch Decks

Pitch Decks

Throughout the project, our team operated as a full content marketing agency: conducting audience, cultural, and competitive research, meeting regularly with our client, and refining our strategy through multiple rounds of storyboarding and feedback.

*Top Performing Reel

A short 20-second Reel designed to showcase everyday activities in the biomanufacturing field in a fun, approachable way.

An (almost) 2-minute street interview for Instagram Reels with an Iowa Innovation Leadership Fellow designed to humanize the people in the biomanufacturing field.

Highlight Reel

A 25-second montage style video focused on an undergrad experience studying in the field, highlighting activities outside of school.

A short 20-second clip sourced from a longer street interview for Instagram Reels made to shine a light on unique biomanufacturing career paths.

An in-depth 2-minute “Day in the Life” video featuring an MD/PhD student in the field to give students a closer look at daily activities.

A one-minute teaser clip posted to Instagram Reels sourced from the brand anthem we produced featuring Dr. Christine Sindt to build anticipation and intrigue.

A 45-second Reel meant to show the funny, unexpected sides of biomanufacturing, making biosciences exciting for young students.

Under the guidance of Jeffrey Grisamore (President & CEO of EGR International and BlackLab Media Group), I helped ensure all creative assets—video, photo, copy, and design—were both artistically compelling and commercially viable.

Analytics:

Screenshot of an Instagram profile for Built By Biowa, a bioengineering and biomanufacturing organization. The profile shows 17 posts, 43 followers, and 10 following, with a logo and description about biomanufacturing builds in Iowa, and a link to a website. The posts include animated icons for a lab tour and a podcast, featuring a person in a lab and a man in a collared shirt.
Black outline of excitement icon.

Engagement Generated in 30 Days:

Social media analytics dashboard displaying 30-day view count of 2,613, with 83.6% non-followers and 16.4% followers, and 1,673 accounts reached.
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Social media insights showing 1,561 views with 3.3% followers, 96.7% non-followers, and 1,171 accounts reached. Interactions total 63 with 19% followers, 81% non-followers, and 62 accounts engaged.

Top Performing Content:

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Learn More

  • I coordinated content schedules, assigned responsibilities, and kept production on track across a tight semester-long timeline while maintaining consistent communication with the client.

  • Our final presentation was delivered to the University of Iowa’s Office of Innovation, and the strength of our work led to me receiving a job offer following the project.

  • The project strengthened my ability to lead cross-functional creative teams, translate research into actionable strategy, and present polished work to high-level stakeholders.

Project Info