Adler Agency
Where student creatives meet agency standards.
As the for-profit division team lead at Adler Agency…
I presented strategies, creative concepts, and final products directly to our Fall 2025 client, Sidekick Coffee & Books, delivering content marketing plans and storyboards while building strong client relationships. I developed content schedules, coordinated team roles, and helped guide the evolution of Sidekick’s brand image. Working closely with all agency teams, I supported the planning and execution of content and branding campaigns to ensure every deliverable aligned with the client’s goals and timeline.
Fall 2025 Client:
Sidekick Coffee & Books
Pitch Decks
Pitch Decks
Sip Smarter Series:
The Sip Smarter Series is a three-part explainer video series created for Instagram Reels with the goal of educating customers, inspiring them to come into the shop, and highlighting unknown aspects of the business.
Explainer Videos
The first of a three-part series explaining the difference between various coffee drinks to educate customers and help them feel more confident coming up to the counter.
The second of the Sip Smarter Series showing how to make a tulip with latte art to reinforce Sidekick as the perfect place for the traditional latte experience.
The third and final reel of the Sip Smarter Series highlighting the cocktail services at Sidekick in a fun, approachable way.
Under the guidance of Jeffrey Grisamore (President & CEO of EGR International and BlackLab Media Group) and Rachel Young (Director of Undergraduate Studies at the School of Journalism and Mass Communication), I helped ensure all creative assets made for Sidekick—video, photo, copy, and design—were both artistically compelling and commercially viable.
A 2-and-a-half minute street interview with Sidekick owner Katy Herbold exploring her experience as a small business owner.
A 2-minute Reel following the trend “What’s in My Bag?” designed to humanize Katy Herbold and show her personality and versatility as a mom of three.
A 40-second comprehensive tour of Sidekick Coffee & Books providing a walkthrough of the space to inspire viewers to visit and return,
Coming Soon
...
Spring 2026
Coming Soon ... Spring 2026
We’re currently preparing to welcome a new client for the Spring 2026 semester. Check back soon for updates on the campaign strategy, creative direction, and results as the project unfolds.