Résumé
Education
The University of Iowa
School of Journalism and Mass Communication
B.A in Journalism and Mass Communication, Strategic Communication Track
Minor in Psychology
Honka Log Homes USA
Marketing Internship
Adler Agency
For-Profit Division Lead
Java Groove
Barista
August 2022 to Present
Iowa City, IA — Expected May 2026
June 2025 to August 2025
Evergreen, CO (Hybrid)
Created and curated new social media pages (Instagram, TikTok, and Pinterest) for the exclusive U.S. distributor of Honka log home kits
Built HubSpot landing pages redirecting traffic from Honka’s global site to the U.S. branch while developing deep expertise in HubSpot email, workflows, campaigns, and analytics
Designed, integrated, and implemented multiple direct email campaigns; one campaign achieved an average conversion rate of 5% on the initial CTA, with 40% of click-throughs completing the lead form
Generated multiple million-dollar and multi-million-dollar client leads currently in the design phase of their project through strategic, data-driven marketing initiatives
Collaborated with Honka Finland, the brand’s global headquarters, to align U.S. marketing materials with established brand voice, tone, and visual standards
Lead all client-facing presentations for our current for-profit client, Sidekick Coffee and Books, delivering initial content strategy plans and storyboards while maintaining strong client relationships
Develop content schedules, coordinate team responsibilities, and guide the creation of a new brand image
Collaborate with the agency team to strategize and execute content marketing and branding campaigns, ensuring alignment with client goals and project timelines
Oversaw the creation, filming, and editing of content for multiple platforms, supporting a National Science Foundation initiative to engage young adults in biomanufacturing careers
Engineered the client’s brand from scratch, developing the name, logo, color palette, and social media platforms
Managed content schedules, coordinated team assignments, and collaborated with the client to ensure timely production and consistent messaging across all platforms
Led all client-facing presentations, delivering the content marketing plan, storyboards, and final project presentation while aligning project deliverables with client needs and learning outcomes
June 2020 to January 2024
Evergreen , CO
Oversaw the creation, filming, and editing of content for multiple platforms, supporting a National Science Foundation initiative to engage young adults in biomanufacturing careers
Engineered the client’s brand from scratch, developing the name, logo, color palette, and social media platforms
Managed content schedules, coordinated team assignments, and collaborated with the client to ensure timely production and consistent messaging across all platforms
Led all client-facing presentations, delivering the content marketing plan, storyboards, and final project presentation while aligning project deliverables with client needs and learning outcomes
Experiential Learning Coursework: Built By Biowa
Social Media Team Lead
August 2025 to Present
Iowa City, IA
January 2025 to May 2025
Iowa City, IA
Proficient in Adobe Creative Suite, with strengths in Photoshop, After Effects, and Premiere Pro for creating and adapting visual content that supports brand presentation and customer engagement.
Skilled in Figma, Canva, WordPress, HubSpot, and Meta Ads Manager for building marketing materials, coordinating assets, and supporting promotional campaigns across platforms.
Strong understanding of major social platforms and audience behaviors, with experience tailoring content and messaging to improve visibility, engagement, and customer interest.
Highly organized and detail-oriented, with experience managing multiple projects, adapting quickly in fast-paced environments, and working collaboratively toward shared goals.
Comfortable learning new systems, taking direction, and contributing proactively to sales, outreach, promotions, and brand growth initiatives.