National Science Foundation Initiative

BuiltByBiowa

During the Spring 2025 semester, I led the development of BuiltByBiowa:

A National Science Foundation–funded brand created to inspire young adults to pursue careers in biomanufacturing. As the social media team lead, I guided the creative direction, brand identity, and content strategy from concept to final client presentation.

Pitch Decks

Pitch Decks

Throughout the project, our team operated as a full content marketing agency: conducting audience, cultural, and competitive research, meeting regularly with our client, and refining our strategy through multiple rounds of storyboarding and feedback.

*Top Performing Reel

Highlight Reel

Under the guidance of Jeffrey Grisamore (President & CEO of EGR International and BlackLab Media Group), I helped ensure all creative assets—video, photo, copy, and design—were both artistically compelling and commercially viable.

Analytics:

Screenshot of an Instagram profile for Built By Biowa, a bioengineering and biomanufacturing organization. The profile shows 17 posts, 43 followers, and 10 following, with a logo and description about biomanufacturing builds in Iowa, and a link to a website. The posts include animated icons for a lab tour and a podcast, featuring a person in a lab and a man in a collared shirt.
Black outline of excitement icon.

Engagement Generated in 30 Days:

Social media analytics dashboard displaying 30-day view count of 2,613, with 83.6% non-followers and 16.4% followers, and 1,673 accounts reached.
Black outline of excitement icon.
Social media insights showing 1,561 views with 3.3% followers, 96.7% non-followers, and 1,171 accounts reached. Interactions total 63 with 19% followers, 81% non-followers, and 62 accounts engaged.

Top Performing Content:

Black outline of excitement icon.

Learn More

  • I coordinated content schedules, assigned responsibilities, and kept production on track across a tight semester-long timeline while maintaining consistent communication with the client.

  • Our final presentation was delivered to the University of Iowa’s Office of Innovation, and the strength of our work led to me receiving a job offer following the project.

  • The project strengthened my ability to lead cross-functional creative teams, translate research into actionable strategy, and present polished work to high-level stakeholders.

Project Info